The kind of content that you are going to be creating is going to be determined highly by the needs of your audience. You should make sure that you look at all their needs in all the different stages that your buyer is going to pass through. The first thing that you should do is to start by buying the persona of your buyers and make use of the free online templates. By doing this, you will be able to identify the challenges and goals of your audience that is going to be in relation to your business and what it is that you are able to offer. On a much basic level, you should make sure that your digital marketing content aims at helping your buyers be able to meet all these goals and also be able to overcome all their challenges.
Once the above is done, the next thing for you to do would be to start thinking about when they are going to be ready to consume the kind of content that you are offering them. The way they are going to consume the content is going to be in relation to what stage they are at when it comes to their journey as a buyer. The best way to define all this is content mapping.
By making use of content mapping, your main goal is going to target your digital marketing content in regards to:
- How close a particular customer is to make a given purchase in better terms their lifecycle stage.
- The characteristics of the person who is going to be consuming your product. This is where the persona of the client is going to come in.
When it comes to the terms in which you are going to format your content, there are quite a number of different things that you can be able to try out. Some of the different options that you could make use of during each of the stages of the buyer has been mentioned below.
- The awareness stage
This is where your buyers get to know about your products and services. Here you can make use of a number of things like:
- Blog posts
- Short videos
- The consideration stage
This is where your buyers are going to ask themselves if your product or service is worth having a look at. Here, you can be able to make use of the following
- Research reports
- The decision stage
The decision stage is a very important stage because this is where a particular Shopify buyer is going to decide whether or not they are going to make use of your product. Here, you can be able to make use of the following: